Leap into a Renovation!

 Leap into a Renovation!

Does your home need a fresh look? Are you tired of looking at that 30 year old carpet and just need something that inspires you? Take advantage of the extra day we receive this Leap Year and get inspired to jump start your next home improvement project! Check out these before and after photos of Crystal Coast homes and condos that received face-lifts this past year. Some of the updates include new kitchen cabinets, replaced decks, updated counter-tops, brand new furniture, new paint and new artwork. A few of these homes don't even look the same!

In large open-concept rooms counter-tops, updated flooring and sometimes just a new color on the walls goes a long way - giving the entire room a new look.   Enjoy these before and after photos of these unique transformations.

If you are interested in selling your home - renovations not only look great to potential buyers but they also can add value to your home! Also - make sure your agent has professional photos taken of your home so that your renovations stand out in the crowd online.

 

 

 

 

 

 

 

Improving Email Marketing

Matthew Ferrara’s Improving Email Marketing 

·         Ways to improve the impact of your email marketing in an increasingly mobile/smartphone world whether you’re messaging to your entire database or to smaller targeted groups: 

• Mobile-optimize emails to increase click-thru rates
• Redesign emails by planning content around how it will look on a mobile screen.

1.   Do some research: Dig into web metrics (website and blog traffic reports) to see who’s reading your site on a tablet, smartphone, third screen & in some instances you’ll be able to see what resolution they are using. Marketing can give you those stats!
2.   Design email templates that fit smaller screens – simpler, manage graphics, layouts that work better on small hand-held screens. Consider how columns and colors will look whether the smartphone is being held vertically or horizontally.
3. Easier link placement for “click” with a finger. It’s extremely frustrating when you want to select something and the link is too small or hard to navigate to and from. Make sure the link font is large enough, that there is plenty of space around them, not to close to other links to things the recipient may not want to see
4. Minimize scrolling – even if it’s not difficult to scroll, it can be distracting and try to avoid left and right scrolling on top of up and down navigation.
5. On most blogging platforms, the text will automatically resize for a mobile user but not all templates to that well.
6. Use VIDEO in your email marketing. It’s easy to see and absorb. Mobile users are more likely to watch and it easier to get the message across.

Preparing for Selling Season

 

 Preparing for Selling Season

Tips for taking advantage of spring selling season: 

• Be the expert on the market – know what’s new on the market to get the jump on the competition and to share with buyers

• Communicate to your sellers about new listings coming on to the market 
• If neighbor lists home for less, may need to adjust price if the new listing is comparable and looks better to buyers 
• If neighbor lists home for more, will make seller’s home look even better

• Look for opportunities to take advantage of what’s going on in the marketplace: 

• Hyperactivity + Low Inventory + Lots of Buyers = Selling Season!! 

•  Take Action: 

• Get in front of as MANY PEOPLE as possible – market yourself as extensively as possible to continue to build your brand
• Stay Top of Mind – Double up on online (and offline) business development efforts and promotion. Launch new websites dedicated to specific towns or market areas, increase personal marketing 
• Capture mind share during the times when the most people are thinking about houses